{"id":1866,"date":"2019-10-31T09:29:14","date_gmt":"2019-10-31T07:29:14","guid":{"rendered":"https:\/\/ways4.eu\/?p=1866"},"modified":"2019-12-16T12:29:08","modified_gmt":"2019-12-16T10:29:08","slug":"howto-trick-rating-platforms","status":"publish","type":"post","link":"https:\/\/ways4.eu\/de\/blog\/2019\/10\/31\/howto-trick-rating-platforms\/","title":{"rendered":"Wie Bewertungsportale ausgetrickst werden k\u00f6nnen :-)"},"content":{"rendered":"<p><\/p>\n<section id=\"textblock_143510\" class=\"textblock container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1 col-md-7\">\n<h3>&#8211; Bestes Restaurant in London &#8211;<\/h3>\n<p>Auf <strong>Tripadvisor<\/strong> avancierte die Gartenlaube eines Reporters des \u00bbVice\u00ab-Magazins zum besten Restaurant Londons. Oobah Butler, so der Name des Reporters, hatte es von langer Hand geplant. Die Zutaten: eine Website, ein Logo und Exklusivit\u00e4t (keine Adresse, Tische nur nach Vereinbarung). Butler lud weich gezeichnete Fotos seiner Gerichte hoch, die er \u201eBesinnlichkeit\u201c, \u201eBegierde\u201c und \u201eLiebe\u201c nannte. In Wirklichkeit bestanden diese aus Rasierschaum, eingef\u00e4rbten Toilettensteinen und Sp\u00fclschw\u00e4mmen. Bestellte 5-Sterne-Bewertungen seiner Freunde sorgten daf\u00fcr, dass \u201eThe Shed at Dulwich\u201c im Tripadvisor-Ranking immer weiter aufstieg. Nach wenigen Wochen war Butlers Gartenlaube unter den besten 10 000 Restaurants der Stadt, nach drei Monaten auf Platz 156. Nach sechs Monaten war die Laube vom letzten (18 149) auf den ersten Platz geklettert \u2013 obwohl ein Restaurant bis dato gar nicht existierte und nie ein Gericht serviert hatte. \u201e<strong>Wenn ich meinen Garten in das beste Restaurant Londons verwandeln kann, dann ist so gut wie alles m\u00f6glich<\/strong>\u201c, befand Butler.<\/p>\n<h3>&#8211; Schlechtestes Restaurant auf YELP &#8211;<\/h3>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"textblock_143511\" class=\"textblock container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1 col-md-7\">\n<p>Davide Cerretini, Eigent\u00fcmer des italienischen Restaurants \u201eBotto Bistro\u201c in Richmond, Kalifornien, ging den umgekehrten Weg. Er wollte das Restaurant mit der schlechtesten Bewertung auf <strong>Yelp<\/strong> werden. Etwa 250 US-Dollar hatte Cerretini pro Monat f\u00fcr Werbung auf dem Portal ausgegeben, bis er merkte, dass das nicht viel brachte. Als er keine Anzeigen mehr buchte, seien 5-Sterne-Bewertungen verschwunden, 1-Stern-Bewertungen h\u00e4tten zugenommen, so erinnerte er sich sp\u00e4ter. Er f\u00fchlte sich schikaniert und fragte sich: Was passiert eigentlich, wenn ich die Macht des Portals einfach umkehre? Er gab jedem Gast, der sein Restaurant mit nur einem Stern bewertete, bis zu 50 Prozent Rabatt auf eine Pizza. Mehr als 3000 1-Stern-Bewertungen kamen so zusammen. Die Idee ging auf: Das Bistro wurde zum schlechtesten Restaurant auf Yelp \u2013 und zum viralen Hit. Cerretini sagte: \u201e<strong>Es braucht gro\u00dfe K\u00f6che, gro\u00dfes Talent und gro\u00dfe Erfahrung, um einen Michelin-Stern zu bekommen, aber um eine 1-Stern-Bewertung bei Yelp zu bekommen, braucht es viel mehr.<\/strong>\u201c<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><\/p>\n<div style='text-align:left' class='yasr-auto-insert-overall'><\/div><div style='text-align:left' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8211; Bestes Restaurant in London &#8211; Auf Tripadvisor avancierte die Gartenlaube eines Reporters des \u00bbVice\u00ab-Magazins zum besten Restaurant Londons. Oobah Butler, so der Name des&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/ways4.eu\/de\/blog\/2019\/10\/31\/howto-trick-rating-platforms\/\">Weiterlesen<span class=\"screen-reader-text\">Wie Bewertungsportale ausgetrickst werden k\u00f6nnen \ud83d\ude42<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_mi_skip_tracking":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","_wpoai_wizard_id":""},"categories":[97,27],"tags":[46,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie Bewertungsportale ausgetrickst werden k\u00f6nnen :-)<\/title>\n<meta name=\"description\" content=\"Wie Bewertungsportale ausgetrickst werden k\u00f6nnen :-) Streng 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